A tale of fashion and passion, where art is appreciated and talent can flourish.”

Stories, the first ever initiative spearheaded by AK comes alive through a narration of exciting discoveries, unleashing possibilities yet to be explored. In the first chapter of Stories, AK brings local fashion to the forefront via a homegrown venture between ESMOD KL (an affiliation of ESMOD Paris) and Malaysia’s celebrated fashion designer Eric Choong to create a platform that spotlights promising talents in the local fashion industry. Vogue collections by ESMOD KL’s 10 young, up-and-coming fashion designers are showcased alongside Eric Choong’s Batik-inspired apparel, creating visual magic on fabrics.
Stories is where style enthusiasts head to whet their appetite for fashion, as well as food. The nature-loving Midorie Café serves an assortment of light bites and refreshing drinks infused with flowers and herbs. Here, you’ll also discover how you can green the world with Midorie’s organic, soil-free invention! In the spirit of national pride, Stories makes its exciting debut during the month of August to celebrate the story of Malaysians, their creations, and their achievements.

the art of eric chong

Eric is renowned to integrate traditional Malaysian ethnic elements into his design concepts, using it to raise awareness of Southeast Asia’s cultural roots. In recent years, he was inspired by the centuries-old traditional Batik textile art and began weaving the intricacies of the art into his designs, propelling it onto the global stage. Eric is also a college professor, dedicated to pass down his learnings and skills to the younger generation. It is his hope and aspiration to promote the creative and cultural industry in Malaysia.



As part of the world renowned ESMOD brand established by the soft metric measuring tape inventor and master tailor for Napoleon III’s wife Alexis Guerre-Lavigne in 1847, ESMOD Kuala Lumpur has opened its doors in 2012 to aspiring fashion designers locally with it’s base located in Petaling Jaya.

ESMOD Kuala Lumpur fully embraces the teaching ideas, content, methods and materials of ESMOD Paris, offering courses in Fashion Design & Pattern-Making. ESMOD Kuala Lumpur has also brought in French lecturers to compliment the teachings of ESMOD Paris.

Our Story features the collections and designs from top young designers from the ESMOD Kuala Lumpur brand with collections from bunbun by Tay Sin Yee, MOM by Shawn Er, HOMUN HOOI by Hooi Ho Mun, scotty. by Scott Tian, Vibrate Malaysia by Joanne See, GIOVANI PHANDI, Lhy by Liew Hui Ying, Lazyheads by Will Lim and Au Ee, Angel Pong by Pong Zi-Qing Angel and LIREN by Liren Ho.



The brand Midorie, known for its soil-less planting technology, brings its very own café at Stories, M-1, Mezzanine Floor, AK featuring a green space in the heart of the city with offerings using Hydrosol, flowers and herbs as part of their food and beverage recipes.

Purchase any waffle and FREE 1 cup of flower tea



Follow us on Avenue K Facebook and Instagram to find out more on the upcoming activities at our creative space. Start Your Doodle Art Stories in November 2019

Workshop materials & light refreshments provided.
Workshop duration : 1 hour 30 mins
Workshop conduct by Kim Woo (Catdoo doodles creator)
• Price : RM165 | RM148 (For early enrolment & AK Neighbours Card Members. Limited seats)



19 – 22 SEPtEMBER 2019

19 September - 20 October 2019

Redeem a token to try your luck at the Claw Machine or Mystery Gift Machine when you spend every RM150 at the Art of Eric Choong or any of ESMOD Kuala Lumpur’s Designer brands to win attractive prizes.

Terms & Conditions apply.
Images featured are solely for illustration purposes.
All discount vouchers must be redeemed before the date stated on the vouchers.