UML Lifestyle was incorporated in the 4th quarter of 2017 and is the Food & Beverage (F&B) arm of United Malayan Land (UMLand) Bhd. The subsidiary provides its support and oversees the operations of its companies – Avenue Ambience Sdn Bhd and Jjang Restaurant Sdn Bhd. UML Lifestyle Sdn Bhd is the appointed Master Franchisee for BreadTalk & Toast Box Malaysia following the joint venture with Bread Talk Pte Ltd, a Singaporean multinational food and beverage corporation.
A staple in the diet of many in Asia, BreadTalk honours the art of bread-making by giving life to their novel creations since its inception. In the continual process of creativity and innovation, BreadTalk’s evolution and growth as an internationally recognized bakery brand over the last 16 years has been encapsulated through four distinctive generations. BreadTalk’s new concept aims to immerse consumers in a unique experience that harkens back to enjoying natural goodness and the bliss of great-tasting breads. From source to store, the new concept includes an interesting repertoire of over 50 brand new items, specially-developed by its international Master Chefs.